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IFHA Conference

Slide 2

ESPN New Media

ESPN and the Sports Fan

Connecting With Sports
Fans

Slide 6

2006 Horse Racing
Coverage

2007 and Beyond

2006 Breeders’ Cup Week

News and Information
Coverage

Promotion

Slide 12

New Metrics

Slide 14

Slide 15

IFHA Conference

IFHA
Conference

Paris, France

2 October 2006

Len DeLuca

Senior Vice President, Programming & Acquisitions

ESPN

End of slide show, click to exit.

IFHA Conference

Paris, France

2 October 2006

Len DeLuca

Senior Vice President, Programming & Acquisitions

ESPN

Slide 2

ESPN New Media

ESPN.com

ESPN360

ESPN Mobile Publishing

ESPN VOD

iTunes

ESPN and the Sports Fan

97 million Americans watch,
listen, read, or log-on to ESPN-branded media each week.

The avid male sports fan spends
2:08 with ESPN media every day

2 ½ times that of the average
person.

ESPN delivers more out-of-home
male viewers than any other cable network.

Connecting With Sports
Fans

Passion

Access

Storytelling

Slide 6

2006 Horse Racing
Coverage

140 Hours on ABC, ESPN, and
ESPN2

Kentucky Derby and Preakness
Stakes

Live Races on ESPNEWS

138th Belmont Stakes

23rd Breeders' Cup World
Championships

2007 and Beyond

Focus on Big Events

Focus on Simple and Consistent
Branding

Compel Best Horses to Race on
Television

2006 Breeders’ Cup Week

News and Information
Coverage

SportsCenter:  28 live editions per week

ESPNEWS: 51.5 million
households

ESPN Radio

ESPN360

ESPN.com

Mobile ESPN

Promotion

Spot TV, Radio Inventory

Drop-in Promotions

BottomLines

Local Cable Affiliates

New Media Platforms

Slide 12

New Metrics

Monday Night Football Model

Not Just One Day

Not Just One Telecast

Fan Experience Across Multiple
Media Platforms

Slide 14

Slide 15

IFHA Conference

Paris, France

2 October 2006

Len DeLuca

Senior Vice President, Programming & Acquisitions

ESPN

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