Wednesday, May 24, 2006
Mobile pool betting by text message to start in UK

The UK horseracing and sports pari-mutuel Totesport will launching a text betting service for its customers beginning with the opening of Royal Ascot and the soccer World Championships.

The service will be available on all handsets and networks and will be powered by an Irish based text betting provider. Customers simply follow a set template for each bet before sending it to a specific telephone number. They will receive a text back to confirm that the bet is successful.

The text message punter will have to use specific codes to place bets, which they can find from the Totesport website. For example, a £2 placepot at Ascot with one selection per leg will have to be placed with the following message “ tppot H7 H9 H3 H6 H5 H2 2”