|Monday, December 21, 2020||Contact: Andrew Chesser|
|Longines World Racing Awards Ceremony Goes Digital|
The 2020 Longines World Racing Awards ceremony will be held virtually on Tuesday, 26 January 2021. The event, which is organised by the Swiss watch brand Longines and the International Federation of Horseracing Authorities (IFHA), represents the epitome of horseracing. In this eighth edition, the ceremony will celebrate the Longines World’s Best Racehorse, the Longines World’s Best Horse Race and – new to this particular event - the Longines World’s Best Jockey of the 2020 season.
The ceremony will be released on multiple digital platforms including the social media accounts from Longines and the IFHA.
“We are glad to celebrate once again the Best of the Best in horseracing,” commented Longines Vice President Marketing, Matthieu Baumgartner. “With this first digital edition, we encourage racing fans from all over the world to interact and post their contents using the hashtag #LonginesWorldRacingAwards.”
“We hope everyone will enjoy the behind-the-scenes moments this virtual ceremony allows us to present,” said IFHA Chairman Louis Romanet. “We are looking forward to celebrating the accomplishments of our honourees in this interactive format."
The ceremony will honour the highest-rated horses in the Longines World’s Best Racehorse Rankings as well as the Longines World’s Best Horse Race. The Longines World’s Best Racehorse Rankings are established by international handicappers according to the performance of the horses in top races. The highest rated race is determined by averaging the rankings of the first four placed horses. Additionally, the 2020 Longines World’s Best Jockey, Frankie Dettori, will be honoured at this time.
The full list and further information on the Longines World's Best Racehorse Rankings are both available on the IFHA website http://www.ifhaonline.org.
The International Federation of Horseracing Authorities (IFHA) is the world peak body for the international sport of Thoroughbred racing. Its members are the national racing authorities across the globe which stage Thoroughbred races.
Major areas of the IFHA’s activities include:
• Policy development relating to welfare and safety of horses and riders
• International Race Planning and Grading (“black type”)
• World Rankings
• The fight against Equine Prohibited Substances and Practices
• Harmonization of Racing Rules
• Certification of IFHA Reference Labs
• Fostering commercial development of the racing industry globally
The IFHA is a foundation member with Fédération Equestre Internationale (FEI) of the International Horse Sports Confederation and is affiliated to the World Organisation for Animal Health (OIE).About Longines
Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as the official timekeeper for world championships, and as a partner of international sports federations, Longines has created strong and long-lasting relationships in the world of sports, over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watchmaker. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.
Longines International Communications: email@example.com longines.com
All press material is available on mediacenter.longines.com
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